It’s a myth that you need to keep every last customer. Some customer hold you back. You don’t need to be treated badly by your customers. Some deserved to be fired. They are hurting your business and you are unhappy.
But when do you do it?
1. You are no longer helping them the customer is disregarding your advice
2. The customer is not willing or able to pay a price that you can live with to make a profit
3. The customer has asked us to do something illegal or unethical
4. The customer has behaved inappropriately toward us or one of our employees
How to fire your customer:
1. Identify a series of prospects that can replace the problem customer
2. Begin to phase the “fired” customer out of your business as you get these additional clients
3. Show the problem clients other “options for their needs”
4. Set an internal date at which you will no longer be doing business with the problem customer
Have you ever fired a customer? How did you do it?