Susan Landa, owner of The Fossil Cartel, has business ownership in her blood. While she was growing up in the New York City area, her father owned a wholesale ice cream company and would put Susan to work with him on days off from school. After ice cream, her first career was designing, crafting, and selling beaded jewelry all over the United States. Susan’s beadwork progressed into jewelry featuring a marriage of beads and gemstones. To share her passion for the gem and fossil kingdom, in 1989 she opened The Fossil Cartel, a gem and mineral store in downtown Portland, OR, and online at fossilcartel.com. In 1987 Susan opened Let It Bead, a full-service bead store. Today she is an entrepreneur who owns and operates two retail stores in Portland, while developing a third business.