In this world of less service for a higher price, Bloomberg Businessweek reversed the trend. I was notified that I would no longer get the magazine by mail but hand delivered to my door! What?
When a copy of this week’s issue arrived on my steps with my Friday paper I was amazed! Apparently working with other co-delivery services does not increase their cost over USPS.
Bloomberg says that they want to get the “critical global business news” in my hands before the weekend! 9% of the magazine’s 860,000 domestic print subscribers receive the magazine hand delivered. The company plans to expand into other metro regions and raise that to 30% by the end of 2011.
In this world of electronic delivery, hand delivered customer service is still the tops!