You must have been living under a rock this past year if you do not know who Gary Vaynerchuk is.
Gary Vee is the wine distributor turned author (Crush It!) turned social media and business wunderkind. I have watched Gary’s videos but did not have a chance to see him speak until SXSW. Although no one swears in business as much as he does, Gary had “his way” with an audience of 5,000 people.
THIS POST CONTAINS PROFANITY- JUST LIKE GARY WOULD SAY IT!
In this particular presentation, I was glad Gary focused on the importance of customer service. He discussed how every business is a customer service business.
As Gary said, “Your products will have problems if you don’t give a fuck…most companies don’t give a fuck. So when Zappos gives a solid fuck, we go crazy!…caring is massively under rated.”
I could not have said it better myself. As I have discussed for years, the only sustainable competitive advantage is customer service. Apparently, people agreed. They waited on line afterwards for 45 minutes just to talk to Gary.