I have owned an iPad 1 and an iPad 2. I enjoy traveling with them. Last week, a cousin visiting dropped the iPad 2 outside (on concrete) and the screen smashed. Gulp! This iPad was about 3 months old. My son took it to the Apple store to find out our options for replacing the screen. To my surprise, they gave him a brand new iPad 2!
Now I have blogged about great customer service before, but this went above and beyond what I thought was possible.
With this trade, Apple accomplished:
1. Me telling this customer service story no matter where I go in person and on social media, and
2. Ensuring I will be their customer forever! In fact, I now still own the only non Apple product in my house (a Dell desktop).
This is truly marketing lagniappe!