We have all seen the “Easy Button” in big time commercials. It was Staples’ big customer service advertising campaign to tell the consumer that doing business with them was going to be easy.
Now, Walgreens is a lot more blunt. It’s not part of any fancy advertising campaign or a way to make them look slick. No lip service for the customer here, just plain easy. Walgreens has stationed customer service buttons in various aisles if you need help with anything. (They have put them in some of the aisles where certain things are locked up.) It solves a big problem in a retail store where no company can afford to have roaming customer service people just in case you need something. This was a huge frustration every time I walked into a ToysRUs store where you could swear that everyone did not show up for work on the exact same day. The customer service experience there was truly painful.
Now, I have ranted on this blog before about the poor customer service at Walgreens. Many times, I can’t believe that the people at the check out register are that slow (except for pharmacy, where they do an incredible job). But, the customer service button is definitely a step in the right direction.
It is important to give your customers several easy ways to contact you if they need customer service. If you are a retail store like Walgreens, these buttons provide a good solution. Other larger retailers like Borders or Menards, have a central information desk that you can go to for help.
The best part about customer service buttons like Walgreens uses is that you call for help from where you are. There is no need to go to them. I can’t help but think that we are not too far off from being able to text from our phones for customer service when we are in a store from our phones. Is there an app for that?