I like to leaf through catalogs to and tear out the pages on which I like to buy things. I tore out two pages: one to buy a portable table and another item which was a item to cook smores at a campfire. Pretty diverse.
As I was about to order from both companies, I decided to check to see if Amazon sold these items. When I check, they did at a few more dollars than the other catalogs. However, I purchased from Amazon because:
1. Convenience: they already have my credit card and shipping info. I do not need to enter it in again.
2. Free Two Day Shipping: I am already a Prime user, so I can get the items in 2 days for free.
3. A Brand I Trust: I had never ordered from the other catalogs. I know Amazon will ship the items.
The other catalog companies sold the items to me through their catalogs but I bought from Amazon. How can the small catalogers win?