The Sales Letter to Offer Great Service and Get Customer Replies

by Barry Moltz on April 9, 2010

I hate when prospects and customers who I have met don’t return my calls. I ranted on video about this last year.

Last week I received a great email from Louis Charles at Encore who is selling me an iPhone payment system. I had requested information and I had not gotten back to him after I said I would. He writes to me:

” I have been unsuccessful in my attempts to provide you with the information you requested.   This typically places you into one of 2 categories…..

1) You’ve just been busy, but are very interested in using PAYware to process cards on your iPhone

2) You are no longer interested

Being a business owner, I know you can appreciate the position I’m in.  I want to provide you with excellent customer service and provide you with all of the information you require to make an educated decision that will benefit your business.  What I don’t want to do is bother you with something if you’re no longer interested.

Could you please do me the courtesy of letting me know which of the 2 situations we are in?  This will allow me to better allocate my time while still providing you with the amount of attention you desire.”

Bravo, I love this Charles. I am emailing you now!

{ 3 comments… read them below or add one }

Mike Maddaloni - @thehotiron April 13, 2010 at 2:20 pm

How did he open the email? Did he say “Dear Barry” or “Hello Barry” or “Hi Barry” or just “Barry”? I think this makes a difference. I personally prefer the 3 former and can’t stand when people just use your name alone – it sounds too formal, and almost like they are scolding you!


Barry Moltz April 13, 2010 at 2:23 pm

Hello Barry…

Mike Maddaloni - @thehotiron April 13, 2010 at 3:43 pm

Nice – yea, just using someone’s name is a peeve of mine, whether it’s a personal email or a mailing list.


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