We all know that doorbusters are a gimmick to get us into the stores the day after Thanksgiving…and we look at the ad flyers anyways and many of us like me get up at a ridiculous hour to go shop and find a deal. But, in the end, door busters are bad for business.
Both of these two situations left me feeling negatively about both retailers. I felt tricked and deceived. Nothing in any of the flyers were actually “buyable” (either the product was sold out or the line was too long to justify waiting to get a slightly better price). When I later went to Cosco, it was calm and inviting … quite frankly the prices were as good.
Doorbusters bring comsumers in, but do they keep them satisfied?